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UNLOCKED
Amsterdam / Partnerships

Support the movement

Help us use sport to break the cycle. Your support gives people leaving prison access to training, community and the opportunity to build a new future.

Become a sponsor

Why sponsor UNLOCKED

Reintegration takes more than a release date. It takes structure, connection and opportunities to experience success. By sponsoring Unlocked, you help create those opportunities through sport.

What your support makes possible

  • Free training & events

    Weekly strength, HIIT and run sessions that stay free at the point of need, with the kit and coaching to run them properly.

  • Community & connection

    Sessions where members train alongside the city, plus the coffee and conversation that build a real network around them.

  • Confidence & success

    Goals that are met, races that are finished and the proof that progress is possible again.

  • Reintegration

    Structure through the week and warm introductions to the organisations, services and people who can support what comes next.

What we can offer sponsors

Your brand, our mission

Depending on the level and nature of your support, we can build recognition that fits your organisation. Nothing here is a fixed package, and every partnership is shaped together.

  • Logo placement on the website
  • Logo and branding on UNLOCKED training and event materials
  • Social media recognition
  • Sponsor recognition at events
  • Employee involvement through volunteering or events
  • Regular impact updates
  • Partnership opportunities around events and programmes

We work with tailored partnerships rather than fixed prices, so support can match your goals, budget and the way your team wants to be involved.

Partnership levels

Find the right level

  1. 01

    Community Partner

    Support the weekly sessions and keep accessible sport open to everyone who needs it.

  2. 02

    Impact Partner

    Support a larger part of the programme, with greater visibility and hands-on involvement for your team.

  3. 03

    Founding / Strategic Partner

    Support the long-term growth and development of UNLOCKED as a lasting model for reintegration through sport.

Interested in supporting Unlocked?

Whether you're a business, organisation or individual, we'd love to hear from you.

Become a sponsor
UNLOCKED Foundation